Tips to Setup a Successful Merchant Services Agent Business

When it comes to salespeople, there are several stereotypes associated. Most merchants who are in the process of accepting credit cards of unlimited periods often feel misled, deceived, or even lied to by the respective sales agents of merchant services. They mostly report having been promised amazing savings only to find that the savings have never been materialized. Also, most of them report observing the overall rates increase outside the given terms of the original contract.

How to be a Successful Sales Representative?

Any independent merchant services sales agent who might have been in the merchant service industry long enough understands the ultimate key to building wealth and long-term success as a sales agent for credit card processing. The key is to sign several merchants while keeping the ones you sign. As you will be getting paid every month on the basis of the total transactions or volume as processed by the merchants, the more merchants you will have for processing, the better your overall returns are going to be.

Those who are capable of doing the same will be getting lucrative returns for the respective efforts. While it is not as simple as it might sound, still it is achievable. The most successful agents are capable of earning as much as $30,000 to $40,000 and even more in the form of recurring income. However, it is going to take determination, hard work, sales knowledge, and some level of luck as well. If you wish to increase the overall likelihood of success, you can take help from the following tips:

  • Know Your Business: The overall pricing structure of credit card processing tends to be highly complicated. There are some merchants who are capable of making sense of the respective merchant statement. At the same time, most of the experienced sales agents in the industry tend to be sketchy on the specific details. There can be two major concerns with the given scenario.

Firstly, if you are not capable of understanding the economics of the particular merchant deal, it can be quite difficult in understanding as well as explaining the opportunities related to cost savings that you will be offering to the respective merchant. Secondly, without getting a sound understanding of the pricing structure of the merchant services, you will not be able to assess the overall value of the deal.

The best sales agents out there in the industry can let you know within some amount how much profit is generated into the respective merchant account after going through the recent statements.

  • Be Transparent & Educate Merchants: Merchants are, by default, known to dislike the overall credit card processing mechanism. As a matter of fact, they only view it as additional 3 percent tax on the respective business. However, the fact that surprises them the most is the overall pricing structure is highly obscure. At the same time, there is a comprehensive list of free codes that cannot be comprehended. If you are well-aware of your business, then you should consider regularly reviewing the statements of the merchants.

You can look forward to spotting the processing inefficiencies that might be driving up the overall costs while educating the merchants about what & why they are paying for. At the same time, you might also be capable of spotting some billing error before the merchants are able to do so. When you are able to implement the given procedure effectively, you can expect the merchants to refer you to the respective friends, family members, and even other merchants.

  • Ensure a Proper Plan of Attack: After having surveyed some of the most successful merchants or sales agent in the industry of credit card processing about how they are doing the respective business while generating revenues, you will be capable of finding almost an infinite number of relevant answers. Some are known to target a specific industry vertical. Others are also known to leverage the respective personal networks for proper referrals. Others are known to prefer door-to-door calling while others implementing the combination of all the above factors.
  • Select the Merchant Service Partner Carefully: The industry of merchant services is highly intimidating. There is minimal governmental regulation. At the same time, the overall pricing structure is quite confusing. This is the reason some of the merchants look forward to taking the advantage of the given facts by deceiving, misleading, or lying to the respective sales agents.

Most of the providers out there are known to boast impossible benefits for luring sales agents -90 percent splits, free terminal programs, lifetime residuals coming with specific limits, and so more. Therefore, it is recommended that you should choose the respective merchant service partners effectively.


  • Ensure Maximum Referrals: This is one of the most successful ways in which you can grow your business. However, you are required to do the same in the beginning of the career. You are required to set a specific pattern for how you are interacting and following up with clients for getting the most referrals you can from every entity out there.

Firstly, when you are signing up for the new client, you should set the expectations that you will be returning for the respective referrals once you have proved your worth to them. Secondly, when the client has been with your association for over a month, then you should reverse cost comparison for showing them the savings you have generated.
sales agents of merchant services, independent merchant services sales

Ensuring success in your merchant services agent or ISO business is a challenging task. However, with proper care and attention to detail, you can master the same to ensure maximum success.