Secrets to Boost Private Label Sales on Amazon

The most popular online trading platform in recent years is Amazon. Buyers love the bargain prices, wide assortment and fast delivery offered on Amazon. At the same time, Amazon provides many opportunities for sellers. To earn big money from trading on Amazon, you only need a hot commodity, an honest attitude to customers, following the established rules and a little patience.

Below are some simple tips recommended by for improving your sales.

  1. Maintain high-quality content

Make sure that the pictures are of high quality, place them on a white background, they should not have watermarks or extra inscriptions. The preferred format is JPEG, at least 500px in size. Photographing the goods is necessary on each side, from different angles. If you sell expensive goods or anything new, hire a professional photographer. He will convey all the features and shades of colors.

An important point is the headlines. Product names must not exceed 80 characters. When creating your title, use the main differences of the product. For categories, clothes and shoes have special requirements. Try to indicate in the title every advantage of the product.

Present the product characteristics in one list to simplify the selection. Check in advance what characteristics you can choose for your category (Size, Color, etc.).

Particular attention is paid to the detailed information about your product. Check the correct description of the product, whether it is detailed enough. Product descriptions should not be long, but it is necessary that they fully enough explain each feature and characteristic of the product. Do not do more than five points. Place it near the photo.

  1. Perform keyword optimization

Key words help customers find on the site the goods they are interested in. To select the most optimal key queries, think about how exactly the visitor can search for it, use different options. Instead of phrases, it is better to use single keywords. Do not use the queries indicated in the header.

  1. Try to become the owner of BUY BOX

BUY BOX is notable for its prompt delivery, free delivery, positive customer reviews, the availability of the required amount of goods in stock, competitive price, cost reduction in returning purchases.

Use Repricing Software to win BUY BOX, track price inaccuracies and control it. Reduce margins to increase sales. The cost of your product should not differ much from the cost of analogues from other sellers.

  1. Use all the features of the FBA program

This program helps to realize a large amount of goods without thinking about the conditions of its storage in the warehouse and the speed of delivery to the buyer. Features of Fulfillment by Amazon (FBA):

  • the ability to send any marketable items to the company;
  • storage of goods in a center located as close as possible to your customers;
  • the implementation of the packaging of your goods and their targeted delivery. Providing 24/7 customer support.

Using FBA offers many benefits: first, getting simplified access to customers around the world. They can use Amazon Prime Members to get prompt delivery at no extra cost. Amazon and UPS partnerships make shipping more affordable. In addition, your customers will be able to use the Super Saver Shipping service, which guarantees free delivery for purchases starting at $ 25. Participation in the program increases your chances of winning a BUY BOX. Any customer service issue is handled by Amazon, which also simplifies the seller’s work. Due to this cost reduction, profit will increase. It is also possible to use the program while conducting business using your online store or eBay.

  1. Sell products worldwide

With Amazon, you can enter global markets. You have access to millions of customers who prefer to shop online. Amazon is one of the most popular trading floors in Europe and Canada. Amazon offers great prospects for your business. In addition, the use of special programs helps to make the process of selling to other countries much easier. For example, using the FBA Export program, it is possible to store goods in the company’s warehouse, tracking where your goods are in great demand, and control of other sales indicators is available.

  1. Carry out promotions

The most ordinary stocks work perfectly on Amazon.

Free shipping. Such a promotion may be held during the period of holidays or when shopping for a certain amount.

Special discounts. For example, when buying a product in the amount of $ 50, the client receives a discount of $ 5.

The second item is free. Define specific products for this promotion and, by purchasing one of these products, the client receives the second for free.

Bonus accrual for next purchases. This category also includes gift cards. You can promise discounts to regular customers on related product categories or repeat orders.

The most effective strategy is to provide a direct discount. Providing holiday discounts, discounts on certain categories of goods, the use of promotional codes works great.

  1. Constantly monitor metrics

Amazon is known as a responsible company providing quality service. Therefore, effective business is inextricably linked with strict adherence to the rules. Track the number of your sales daily, control the delivery time. Order Defect Rate will help you quickly respond to negative reviews, fulfill your obligations under the guarantee, make a refund without delay, and will help your customers.

Keep in mind that Amazon monitors the responsiveness of your response to a client’s question. Therefore, it is advisable to be in touch around the clock and constantly monitor each sales indicator.