As in many aspects of life, to become a professional there is no rule. You only need to have skills and a certain degree of interest in the selected field. Next we will talk about some characteristics that we must take into account to be a professional SEO.
However, in the positioning of industry there is a great chasm between an “expert” SEO professional and a mediocre one. Since, although someone dominates all the theory, it is not everything for self-proclaiming a SEO professional. We will guide you to learn SEO Singapore.
We could start considering that any SEO currently consolidated within the industry, usually started with Web design, working with certain graphics and learning from certain codes.
This task may involve some theoretical knowledge, perhaps obtained through courses or books related to the subject. The motto of “nobody is born learned” is faithfully applied in this case. Personally, I started updating Web sites through the “Front Page” tool, taking notes of who was the webmaster of the company for whom I worked.
Nothing special, but managing to understand mentally the internal and external dynamics of how a website was “built”. Subsequently, more advanced programs such as Dreamweaver, forced me to continue learning more about the subject.
After this external part (makeup), the test for any SEO focuses on attracting visitors to the sites, this being the great challenge. At this point, it is also important to consider other aspects of a theoretical nature such as: books, courses, talks and others. However, “from the saying to the fact, there is a long way to go”.
It becomes a challenge because some (if not many) of the learned theories will never be 100% effective in practice; especially in the positioning industry, where there are no “magic formulas” to do things.
That is, a professional SEO can be developed in any field but in each of these challenges should be increasing curiosity and in some cases, specialization. There are a series of indispensable requirements that we must take into account, we have commented on three essential requirements that are related to writing, analysis and personal characteristics.
Because users do not always search for images or videos, search engines continue to focus on the content of the site.
Therefore, a professional SEO must have great ideas as well as good spelling, in order to optimize the site with relevant content. It is not about being a great writer, but rather about knowing how to “play” with the key words or phrases (both inside and outside the site).
This analysis focuses on the behavior of users. That is, an SEO must constantly review traffic and tabulate statistics in order to maintain an optimized site according to the most relevant issues for its users. In addition to additional useful tools for site control such as the Google Webmaster Tools.
Something much more important than knowledge is the way it is applied. That is to say; the same theory can be applied in different ways through time.
Therefore, the mind an SEO must be up to date on topics such as Internet marketing, new technologies, emerging trends and of course, be up to date on all those issues that involve search engine positioning. In other words, the appetite for knowledge for a professional SEO must be insatiable.
Other aspects to take into account
Subscriptions such as Search Engine Watch , Search Engine Land , WebProNews , Webmaster World , and portals such as Web Masters, are more than just a help, an obligation.
On the other hand, a distinctive feature of an SEO must be the ability to work as a team, because he is the link between the client and the programmer and it is the responsibility of the client’s ideas and purposes to be reflected in the project.
Therefore, once the decision to become a professional SEO is made, first of all, aspects such as: obtain – and know how to use – basic programs of Web pages, learn about HTTP commands and subscribe to pages that provide information relevant to search engines should be covered.